Sarah Fay Krom CV

Sarah Fay Krom
Phone: (1) 858 337 0427

Academic Experience

NYU Shanghai
Visiting Assistant Arts Professor

current, Shanghai, China
I am currently a Visiting Assistant Arts Professor within the Interactive Media Arts program at NYU Shanghai. My courses focus on visual-based Interactive Storytelling and Games as Art. I also teach one of the program’s foundation classes, Communications Lab, which provides a framework for learning to communicate through digital means, primarily through the development of web-based projects.

University of CA, Santa Cruz
Graduate Student Researcher, Teaching Assistant

2014-2016, Santa Cruz, CA
While completing my MFA in Digital Arts and New Media, I was a researcher within the Computational Cinematics Studio in the Center for Games and Playable Media. Our group focused on exploring visual language as a computational model for communication. I was a teaching assistant for courses including: Issues in Digital Media, Videogames as Visual Culture, History of Digital Games and Disney.

Miami University
Visiting Faculty

2013, Oxford, OH
The Armstrong Institute for Interactive Media Studies is an interdisciplinary program that examines how digital technology is transforming traditional areas of inquiry. I was faculty within the Games Program and spearheaded the team designing the curriculum for a new Games Major. Courses taught include Web and Interaction Design, Design of Play, Game Prototyping and Production Pipeline and Interactive Animation.

Peking University
Lecturer, Foreign Expert in Digital Arts

2013, Beijing, China
The Digital Arts and Design department within the School of Software was in the midst of reshaping itself as Peking University’s center for technology and art. I was invited to share my experience in interactive media and games and to coordinate the department’s curriculum redesign and creation of new course syllabi.

National University Singapore

2006, Singapore
Designed and taught a course on “Interactive Storytelling” that builds upon concepts in game design and visual storytelling in film and animation, and incorporates new approaches to interaction design that gives the user an integral role in the story’s creation and experience.

Fachhochschule Kiel Univ. of Appl Sciences

2005, Kiel, Germany
Designed and taught a two-week masters module on “Interactive Storytelling” for their International Master of Multimedia Production.

Game Lab@NTU
Founding Director/Creative Director

2004, Singapore
In this role I defined and promoted the vision, goals and methodologies behind the Game Lab. The resulting design focused on two major areas of game development: 1) creative use of technology for the advancement of game media 2) exploration and initiation of new arenas in game design, theory and practice. Responsible for initiating all aspects of establishing the lab: budgeting, infrastructure plans, hiring and managing personnel, incorporation of research students and staff into the working of the lab. Defined and initiated industry and academic relationships, potential client base and research collaborations and partnerships. Developed project proposals. Presented and promoted to such governmental bodies as MDA, IDA, MOE, DSTA, SCME; academic bodies as NIE, USC, ICT; and external institutions such as National Library Board, Singapore Art Museum. Special emphasis on Interactive Storytelling, Games for Education and Social Impact Games.

DeAnza College
Animation Faculty

1996 – 1999, Cupertino, CA
Designed, developed and taught a range of courses for animation and multimedia: Introduction to 2D and 3D Computer Animation, Drawing for Animators: Focus on Human Figure in Motion and Animal Locomotion; emphasis on Animal Biomechanics and Comparative Anatomy.

Professional Experience


2010 – 2012
Creative and artistic direction, design and production for projects and commercial titles in interactive and digital media, and for a range of platforms including handheld and mobile devices. Overall vision and concept design, interaction design and user experience, art production, storyboards, animation. Focus on games, interactive media for education and interactive story development.

Clients Included: Disney Online, Funpad/Invictus Games, 3D Magic Factory

IDEAforia Pte. Ltd.

2005 – 2010
IDEAforia (euphoria over ideas) was launched in Singapore and then New York City with partner, Edward Bakst. The company’s mission was to inspire and educate users of media-related technologies to see them as a creative extension of their imagination and ideas. We conceptualized and developed projects that highlighted technology as a creative language for expression and a springboard for innovation; consulted for a variety of academic institutions and commercial entities who wished to emphasize this approach. My focus was the evolution of story in an interactive environment and the intersection of interactive media, games and education. I also conducted research into the relevant existing and emerging technologies, co-wrote proposals and generated preliminary business plans. Large-scale proposals included an interactive story theme park, interactive playground for a childrens’ museum, an experimental educational space and an “imagination” city for research and innovation.

Backbone Entertainment
Supervising Art Director

2002 – 2004
Design and production of artwork for commerical and educational games. Supervised a team of artists working in traditional and digital methods, and liaisoned with the engineering staff. Involved in adapting the game designs from the original design document as the project evolved, or creating new games as needed. I specialized in new or proprietary hardware platforms that required close communication with the engineering staff, and a thorough understanding of the artistic limitations and possibilities from an engineering perspective.

Clients Included: Nokia and Sony/Activision, Leapfrog, Riverdeep/ShoPro


2001 – 2003, Atlanta GA
National chapter of UNESCO’s International Animation Association. Represented ASIFA-Atlanta at Ottawa International Animation Festival, Canada, and Annecy International Animation Festival, France. Built relationships with local organizations and schools such as Image Film and Video, Atlanta College of Art, SCAD, Atlanta Art Institute, as well as local studios such as Cartoon Network, Primal Screen. Programmed screenings throughout Atlanta. Wrote articles for monthly newsletter and website. Organized and managed ASIFA events at Atlanta Comicon 2003; Moderated all panels and conducted interviews.

Designer/ Director

1996 – 2002
Designed and implemented various projects in digital media, traditional animation, computer games and website design. Involved in a variety of production aspects: animation direction, character animation, visual effects, storyboards, background layouts, character design, interface design, sound editing, and programming.

Partial Client List: Nickelodeon/Broderbund, Hasbro/Imaginengine, Mattell/Imaginengine, Discovery Channel, Arby’s, Wildbrain Studios, Cingular Wireless,
Consulting: Cartoon Network, Strottman Inc., Great American Beer Festival, DeAnza College
Awards: Showsouth Silver Award: Interactive

Cunningham Communications, Inc.
Designer, Multimedia Specialist

1995-1996, Palo Alto, CA
Design, creation and production of multimedia presentations, collateral, print media for the firm’s public relations clients. Involved in storyboard concepts through final production of on-line presentations and animated CD-ROM media; design and implementation of corporate websites.
Clients: Cisco Systems, IBM, @Home, Hewlett-Packard, Xerox, Motorola, and Novell.

Visix Software Inc.
Designer, Production Manager

1990 – 1995, Reston, VA
Designed, created, and produced all marketing materials, collateral and promotional items; wrote and produced computer video for promotion at tradeshow. Computer illustration, graphic design for online and print, awards and toy designs. Testing and QA for GUI products. Icon and interface (GUI) creation for multiple computer operating systems (Unix, IRIX, Ultrix and OS2).
Clients: J.P. Morgan, Oracle, Sun Microsystems, Sybase


University of Southern California, Santa Cruz
Master of Fine Arts

Santa Cruz, CA
Digital Arts and New Media. Playable Media Group. Expressive Intelligence Studio. Computational Cinematics Studio. Thesis “Towards a Visual Language for Interactive Storytelling.”

Carnegie Mellon University
Bachelor of Fine Arts

Pittsburgh, PA
Graduated first in class, second in the College of Fine Arts.
• Majored in drawing with concentrations in Computer Graphics, Film and Animation
• Additional courses taken through Pittsburgh Filmmakers Media Arts Center.
• Received special scholarship from the College of Fine Arts for GPA standing

Conferences and Presentations

2016, Santa Cruz CAExhibitor, MFA Exhibition, UCSC, “[Verge]”
2016, Santa Cruz CAPresenter, Blindspot Symposium, Santa Cruz Museum of Art & History
2015, San Francisco CAPanelist, Bay Area Video Coalition, “Storytelling Across Media”
2014, Oxford OHSpeaker, Miami University Art Museum, “Intertwining Stories and Games”
2014, Oxford OHSpeaker, Miami University Special Collections, “Early Board Games”
2013, ChinaPresenter, Peking University Daxing Campus, “Interactive Storytelling”
2010, Leba, PolandPresenter, Storytelling Festival
2007, SingaporePresentation of Short Films, British Council, “Media Senses”
2006, Kuala LumpurSpeaker, Asian Game Developer Summit, “Interactive Storytelling”
2005, Kuala LumpurSpeaker, Asian Game Developer Summit, “Auteur Theory for Int. Storytelling”
2004, SingaporeSpeaker, Planet Games, Singapore Science Center
2004, SingaporeModerator, Virtual Reality Continuum and its Applications in Industry (VRCAI)
2004, SingaporeSpeaker, Gamesphere 2004
2004, SingaporeJuror, Comgraph 2004
2001, Atlanta, GAOrganizer/Moderator for ASIFA-Atlanta Room, Comicon 2001